I think a lot about the concept of freedom.
Freedom’s the reason I got into this work in the first place. But like anything, too much freedom can be a bad thing.
Too much freedom can create complexity and feel overwhelming. Especially when you’re trying to build an audience or a business. So when it comes to creativity, productivity, and profitability, it’s helpful to embrace constraints.
Constraints may feel like the opposite of freedom. But in many cases, limitations are useful and productive.
And less really can be more.
So today I want to talk about how you can utilize constraints to grow your audience and build your business.
Let’s dive in.
The Problem With Too Many Choices
Have you ever been to The Cheesecake Factory?
It’s a restaurant that boasts a menu of 250 items to choose from. Yes, 250.
And you might think Wow, they’ve got something for everyone!
But consider the burden of actually picking your meal when the options are so vast. The freedom to get just about anything creates a difficult task.
This is a perfect example of The Paradox of Choice. This concept explains that when our brains are overwhelmed with options, it’s hard to choose anything at all.
And I see this “choice problem” play out with Creators and Solopreneurs all the time.