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I recently did a coaching call with a woman I’ll call Sarah.
Sarah’s an online entrepreneur in the fitness space. And she’s started getting some good traction with her audiences on LinkedIn and Instagram. But like many online entrepreneurs, she’s struggling to turn her engaged social media followers into paying customers.
As I dug into Sarah’s situation, I realized she was missing a simple but crucial piece of the puzzle: She didn’t have a cohesive marketing funnel. She had some parts of a marketing funnel running well. But she was missing other parts entirely — a common mistake.
Lots of folks can create great content, but they struggle to guide their audience from readers into buyers. They miss the bridge between “Here’s my content” and “Here’s my product for sale.”
I know that feeling, and it’s pretty demoralizing. It turns out that making money is hard!
So today I’m going to break down the anatomy of a basic marketing funnel. But I’m not going to dig into any complex automation or tech stacks. I simply want to walk you through the fundamental stages your potential customers will go through, and show you how to guide them through the journey.
The anatomy of a basic marketing funnel
So, what is a marketing funnel?
It’s the journey your potential customers take from first hearing about you to eventually buying something from you. To put it simply, it’s how you turn random people on the internet into paying customers.