As social platforms get more crowded and algorithms change rapidly, email marketing continues to remain one of the best ways to convert readers into buyers.
But crafting emails that actually drive sales is challenging — part art and part science.
So today I want to teach you how to write a good email sequence with an easy-to-follow example.
For those of you not familiar, an email sequence is a series of pre-written, automated emails you can send to subscribers on your email list. And the purpose of the sequence is to educate, nurture, and guide prospective customers through a decision-making process.
The decision: Should they buy from you or not?
I’m going to break down a 5-day email sequence that should help you get more people saying “Yes!” and fewer saying “no, thank you.”
Let’s dive in.
Outline Of A 5-Day Email Sequence
Day 1: Agitate The Problem
The goal of your first email is to highlight the problem your product solves. But you can’t just shine a spotlight on it. You need to twist the knife to make your reader really “feel” the problem.
We’ll call this current feeling their “negative present.”
This is where agitation comes into play.
- Open with a relatable scenario
- Dive into the pain points and twist the knife
- Hint at a solution (without revealing it yet)
Example opening: “I personally know how hard Facebook ads can be. I used to stay up until 2 AM trying to figure out why mine weren’t converting. Countless hours, tons of frustration, and thousands of dollars down the drain with nothing to show for it. I get it.”
Bonus tip: I like to use specific examples and data to make the problem feel real and urgent. (because it is!)